[ARTICLE] Parents Prepared To Pay Any Price For Sleep, The Courier Mail, July 2016

DESPERATE sleep-deprived parents are paying triple the retail price online to secure a Lulla Doll, hailed as a miracle soother for unsettled babies.

The dolls, with simulated breathing and a heartbeat, are flying off the shelves worldwide and in Queensland thousands are on a waiting list. In New Zealand supplies sold out in two days. Facebook is ablaze with parents trying to track down the dolls.

Queensland child sleep consultant Amanda Bude said there was no magic bullet for settling children and up to 40 per cent had underlying sleep issues, but agreed the success stories were hard to ignore. “Nothing can replace loving human contact, but this doll might be coming in a close second best,” she said.

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